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“The Unique Client Journey”

DSD Day with Christian Coachman


Course Summary

Is your business future-ready? Is your practice DSD ready? The future starts now. The dental industry is changing like never before: corporate entities are making it harder for small practices to compete. Technology is leading to drastic changes in the industry and in the way dental practices operate. With the shifting landscape of dentistry, it can be overwhelming for a single practitioner - a doctor - to keep up.

All of this may seem daunting, but you can’t just stick your head in the sand: you need to change the way your practice operates in order to survive and grow. Those who do not will lose their entrepreneurial freedom and may soon be working for corporations. That may be OK for some, but for those who want to keep their independence and have a thriving private practice with all the business benefits and resources a corporate technology system can offer, DSD is for you.

“It is not easy for a single practitioner to implement all of these new strategies on digital workflow, clinical skills, marketing and management, so it is a big challenge and that is why this partnership is so powerful,” Dr. Coachman


Learning Objectives

  1. Understand the new trends in dental business and get your office ready for the future through technology systems and Emotional Dentistry Strategies.

  2. Differentiation through the DSD Storylines

  3. Go beyond with your treatments from oral to OroFacial 

  4. Improve your Treatment Planning Thinking process and your clinical workflow with Virtual 3D simulations, Guided Dentistry and Complete digital workflows

  5. Understand how the DSD Center can help with Digital dentistry Implementation and learning curve.



      Dr. Christian Coachman graduated in Dental Technology in 1995 and in Dentistry at the University of São Paulo/Brazil in 2002. He is a member of the Brazilian, European and American Academy of Esthetic Dentistry, becoming the only dentist member of the 3 most important academies in the world.In 2004, Dr. Coachman was invited by Drs. Goldstein, Garber, and Salama, of Team Atlanta, to become Head Ceramist of their laboratory, a position he held for over 4 years. Dr. Coachman worked with many leading dentists around the world as Dr Van Dooren (Belgium), Gurel (Turkey), Fradeani (Italy), Bichacho (Israel), Ricci (Italy) and Calamita (Brazil). He is the developer of worldwide well known concepts as the Digital Smile Design, the Pink Hybrid Implant Restoration, the Digital Planning Center, Emotional Dentistry, Interdisciplinary Treatment Simulation and Digital Smile Donator.

He is the Director of the DSD Residency program with continuing education courses for dental professionals from all over the world. In 2017 Dr Coachman became an adjunct professor of the Restorative Department at University of Pennsylvania School of Dental Medicine and, in 2018, coordinator fo the Digital Dentistry post grad program at the University Avantis in Balneario Camboriu.

     Founder and CEO of the DSD-Digital Smile Design company. Also works as a consultant for Dental companies and offices, developing products, implementing concepts and marketing strategies, as such as the Facially Driven Digital Orthodontic Workflow developed in collaboration with Invisalign, Align Technology. He has lectured and published internationally in the fields of esthetic and digital dentistry, dental photography, oral rehabilitation, dental ceramics, implants and communication strategies and marketing in Dentistry.

*Materials are required for the course. Please contact our office for more details.


Registration Fee: $1,200

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